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Creating a winning job posting: tips and tricks

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Writing a good job posting can be challenging. How do I entice the right candidates? What language and tone should I use? How much details should I provide? How can I make my job posting stand out among others?
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Many people tend to use a standard template and make minor modifications to the wording, ensuring that the requirements and job details match the open position. It can be time-consuming to create a unique, compelling, and memorable job posting for each open position within a company.

We understand the challenges. However, by following a few simple tips and tricks, you can ensure your posting attracts the right candidates and stands out more among the many other postings available.

The tips and tricks

  1. Be clear and specific about the role, responsibilities, and requirements. To attract qualified candidates, avoid using ambiguous language and instead be clear about the specific qualifications, skills, and experience required for the job.

  2. Use action verbs: Use action verbs to describe the responsibilities and duties of the role. This will make the posting more engaging and dynamic.

  3. Highlight the company culture. Job seekers today are not just looking for a job, they are also looking for a company that aligns with their values. So, highlight the unique aspects of your company culture and what makes your organization a great place to work.

  4. Avoid clichés. Terms such as "proactive", "dynamic", "flexible", "fast-growing company", "competitive salary", etc. have become overused and lack meaning, they can even be frustrating. Try to avoid using these terms. If you have difficulty finding an alternative, provide more information. For example, if the requirement states "flexible", you can add: "We expect some flexibility with regard to working hours during busy times and all overtime will be compensated." This conveys more information to the candidate than just using the term "flexible".

  5. Use bullet points and formatting. Breaking up the text with bullet points and using headings and subheadings will make the posting easy to scan and understand, which will keep the candidates engaged and help busy job seekers quickly understand the key points and responsibilities of the role.

  6. Include a call to action. End your posting with a clear call to action, such as "apply now" or "submit your resume," so that candidates know exactly what the next step is.

  7. Proofread, proofread, proofread. Before publishing the job posting, thoroughly review it for spelling and grammar errors. Even better, have someone else review it as well. A polished posting will create a favorable impression of your company to potential job candidates.


It will take only 15 minutes of your time to make these adjustments, and it's possible that your next job posting will generate more responses from the right candidates.

Authored by Kim De Witte - 21 Feb 2023

YouConnect nv


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